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Our People
Bruce Godfrey
Bruce is an experienced CEO with a demonstrated record in leadership,
strategy development and implementation, capital raising and team
building — particularly in early-stage companies. He is recognised
by peers as an analytical, commercially-astute executive with a
proven ability to manage technologists and their technology from
embryonic stage to commercial readiness.
Bruce has extensive experience in undertaking discussions and
negotiations for equity raisings in international capital markets,
and in the issues of commercialising new technology. He has a solid
track-record in delivering against financial and project targets,
focusing businesses on the critical issues and delivering people
and processes to capitalise on opportunities. His own technical
background covers the broad field of solid-state materials and
their application to new technologies and products to realise market
opportunities.
From 1997 to 2003, he was Managing Director of Ceramic Fuel Cells
Limited, a technology and product development company established
in Melbourne in 1992 that is a world leader in solid oxide fuel
cells following 10 years of intensive research and development.
Key aspects of the position included building the executive management
team, identification and introduction of potential investors, and
creating a brand-name and market presence on a world scale. Major
achievements included:
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Raising $70 million in capital from strategic and financial
investors plus a further $15 million from a Federal Government
R&D Start Grant;
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Undertaking discussions with potential, international strategic
alliance partners as a result of building a credible profile
of the technology together with the abilities of the company
and the executive management team; and
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Leading the decision to re-align corporate activities to focus
on critical value adding milestones and downsizing the company
by 45% to conserve cash at a crucial time.
Prior to this, he was Managing Director of the Energy Research
and Development Corporation, which managed the Australian Government’s
direct investment in innovation and research into energy supply
and use. Key aspects of the position included industry and government
liaison, development of linkages between the public and private
sectors, provision of technical expertise in a wide range of areas,
and managing and growing the Corporation nationally and internationally.
Major achievements included:
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Successfully implementing a seed capital investment model
to maximise industry participation and co-investment in innovation
(the fundamentals of this model have been replicated in other
Federal and State funding initiatives);
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Leading a team that invested over $60 million in innovation
projects worth around $500 million and with an industry to
government investment ratio of 5:1 in its fifth year of operation,
resulting in a number of new commercial products subsequently
being taken to market; and
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Building a brand profile that has endured well beyond the
physical life of the Corporation.
Other positions have provided a range of technology development,
marketing, transfer and commercialisation experience, including
the successful transfer from a USA company to Australia of a new
solar cell manufacturing technology and the establishment of Australia’s
first commercial solar cell manufacturing facility in Sydney in
the early 1980s. Irene Wyld
Irene is an experienced senior executive with a proven record in
strategic planning, corporate development, marketing and communications,
business development and investment management across diverse and
constantly changing market and industry segments.
Commercially astute, Irene’s achievements demonstrate an innate
ability to identify opportunities and then strategically position
companies to market them (either product or service related) within
the public and private sector — both nationally and internationally.
She is respected by industry peers and clients for her ability to
develop and sustain relationships with multiple stakeholders who
often have different agendas. She is able to build value propositions
that facilitate shared outcomes, while delivering value to meet the
identified needs of individuals.
During 2000 and 2001, Irene was Business Development Manager at Utili-Mode
(a subsidiary of United Energy Limited). Until its sale to Australian
Gas Light in 2002, United Energy provided end-to-end customer services
through its wholly owned subsidiary — Utili-Mode — which
provided call centre, metering, billing and revenue collection services,
customer care and telemarketing to 1.2 million customers in both
utility and non-utility market segments. As a direct report to the
General Manager of Utili-Mode, she was responsible for the provision
of strategic direction and advice focused on achieving the revenue
growth objectives of the company, raising brand awareness, and development
and management of the Sales and Account Management team. Major achievements
included:
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Leading Utili-Mode’s team in several multi-million dollar bids/tenders
by its parent company — including the successful bid
for Alinta Gas (WA);
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Developing, negotiating and finalising a strategic Alliance
with a multinational infrastructure provider (NEC Australia)
facilitating
Utili-Mode's rapid deployment capabilities in new market sectors;
and
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Building a strong Sales and Account Management team focused
on retention and growth of existing client base and delivery
of new revenue targets.
Prior to this, she was Manager, Business Development & Marketing
for Richard Oliver International. A member of the global Willis Group,
Richard Oliver International provides the full spectrum of risk management
consulting across all industry sectors. As a direct report to the
Managing Director, Irene was responsible for all business development
activities, development of marketing material to raise company profile,
and the establishment and implementation of campaign strategies.
Major achievements included:
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Developing and implementing nationally, sales management tools to
identify and prioritise new opportunities, monitor deal flow from
prospects through to proposals and business wins and measure company
achievement against budget, thereby moving the business from a ratio
of 1 in 5 to 4 in 5 wins to proposals submitted; and
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Facilitating workshops and delivering strategic risk management
consulting to a diverse client base (e.g. Freehill Hollingdale & Page,
Serco Asia Pacific, LaTrobe University, MLC).
Other positions, particularly her time as an Investment Manager at
the Energy Research and Development Corporation in Canberra form
1991 to 1997, have provided a range of technology investment management,
market assessment and planning, and networking and liaison experience
across the business, financial, government and research sectors.
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